Why
What Problem Do We Solve
The Portical platform is designed to help clients aggregrate and publish vertical news in real-time. The platform gathers the news from a targetted vertical and presents the results in a daily news page. This model at roughly half the cost of a full-fledged brand newsroom that employs only original content authors and yet achieve similar results for key goals such as SEO.
The cloud-based Portical platform enables content production and distribution with one integrated set of tools. The built-in smart content engine displays content from sharable content that is algorithmically optimized for relevancy and sorted by topic. This process clears away less useful content where the searched topic or keyword is only casually mentioned. Editors can then set up aggregated feeds to run automatically or curate and add their own original commentary.
Why is This Important
Easily find the content you are looking for, curate, and share it out to the channels you choose for your business.
With the Portical platform, you will:
- Be a thought leader: Use the curated news to enhance your status as a thought leader in your industry.
- Market intelligence: Understand the latest trends in your market vertical and follow competitor's activities.
- Publish consistently: Use the platform to publish news that is relevant and of high quality.
- Save time: Gather and share news in a consistent manner. This will save time throughout your enterprise.
Empowers Marketers to Aggregate and Curate Content & Drive Customer Engagement
Thought Leadership
With the Portical platform, you can:
- Respond quickly to Breaking News
- Rapidly Create Short-Form Content (Listicles, Editorial Curation)
- Recirculate & Repurpose Content to Increase ROI
- Build a Contributor Network to Help Curate & Annotate Content
Helps Publishers to Mix & Scale Content at Real-Time Speed
Brand Visibility
The Portical platform allows you to:
- Compile Email Newsletters Quicker
- Supercharge Social Media channels with the Latest News
- Recirculation of Owned Content
Enables Sales and Marketing Teams to Understand Industry Trends and Customer Activities with Precision.
Quality Content
The Portical platform will allow you to:
- Organize ALL Your Content in a Single Location
- Track Industry Trends & Topics
- Identify trending stories and discover new information sources
Most Enterprises have Duplicated Effort that can be Eliminated.
Save Staff Time
The Portical platform increases staff efficiency:
- Duplication of Work Effort is Reduced
- Information is Gathered Automatically with no Manual Labour
- Newsfeeds can be Filtered and Scored to meet Individual Needs
