The Vertical Portal News Platform

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Drinking from the Fire Hydrant

How to Master your own Vertical

Portical creates thought leadership

Thought Leadership

Empowers Marketers to Aggregate and Curate Content & Drive Customer Engagement

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Relevant content improves brand visibility

Brand Visibility

Helps Publishers to Mix & Scale Content at Real-Time Speed

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Content must be current and relevant

Quality Content

Enables Sales and Marketing Teams to Understand Industry Trends and Customer Activities with Precision.

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Automation can save time and increase efficiency

Save Staff Time

Most Enterprises have many Staff following similar News Feeds. This Results in Duplicated Effort that can be Eliminated.

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Send us an email if you would like more information or to arrange a demo.

Newsfeeds are aggregated

Aggregate Feeds

Aggregate news feeds from multiple sources. Provide mechanism to read the feeds on a periodic interval. Provide raw filter to eliminate items that are clearly not relevant. Ensure that there are no duplicates in the aggregate feed stream.
Feeds are filtered for relevance

Filter the Feeds

Match each item against a set of rules to determine that the content is relevant. Score each news item based on the defined rules. Drop the items that are determined to be irrelevant. 
Content can be curated

Curated Content

Tag each news item to identify the appropriate topics included in the item. Perform a text analysis to extract additional information related to categorize the feed and determine geographic information. 
Content is published and shared

Publish and Share

Use the results of the daily news item to create a daily news page. Extract relevant images to support the published news items. Publish newsfeed and daily news into customized RSS feeds. These customized RSS feeds can be read by various other platforms.
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